Carlo Barreto

Seniors are involved in the second largest number of accidents each year.

To encourage Baby Boomers in New York and Chicago to talk to their aging parents about giving up driving, we created the Senior Simulator Suit for Liberty Mutual.

We held events in both cities and experts gave participants tasks to complete in and around a car while wearing the suit that impared their movement to mimic that of their senior parents.

After understanding how hard these tasks were to complete, participants pledged to have he conversation and shared the promise online.
Local media covered both events, the suit and our experts were also featured in morning and news show studio segments. 

“Empathy is a respectful understanding of what others are experiencing.”

— Marshall B. Rosenberg

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