Senior drivers are involved in the second largest
number of accidents each year.

To encourage Baby Boomers in New York
and Chicago to talk to their aging parents
about giving up driving, we created the
Senior Simulator Suit for Liberty Mutual.

We held events in both cities and experts
gave participants tasks to complete in and
around a car while wearing the suit that
impared their movement to mimic those
of their senior parents.

After understanding how hard
these tasks were to complete, participants pledged to have
the conversation and shared
the promise online.

Local media covered both events,
the suit and our experts were also featured in morning and news
show studio segments. 

“Empathy is a respectful understanding of what others are experiencing.”

— Marshall B. Rosenberg