
Hello, hola!
At the heart of every great project is a love for simplicity, craft and the thrill of a fresh idea. As an award-winning creative director with a background in fine arts, the mission is always to find that elusive sweet spot where information meets entertainment. It’s here—guided by storytelling, insight, and truth—that brands stop talking at people and start building genuine bonds with them.
My work is rooted in the belief that one must be inspired to lead others and fueled by a devotion to breakthrough ideas and out-of-the-box thinking, always based on a deep understanding of the human experience. Whether the project calls for high-concept disruption or quiet elegance, a natural ability to switch tones across a wide variety of mediums ensures the message always hits home.
That perspective has led to earining recognition from Cannes, The One Show, and D&AD, and being featured in Ad Age, Campaign, and The Drum. A career spanning Miami, New York, San Francisco, and now Los Angeles—complemented by studies in Amsterdam, London, Florence, and Chicago—has provided a global perspective that celebrates what connects us and what makes us unique.
Beyond my profession, curiosity and experience drive a wide range of hobbies and interests, the most recent being the rewarding, challenging, and incredible journey of fatherhood.
Thanks for stopping by, always happy to make new friends and make magic together. Take care.
At the heart of every great project is a love for simplicity, craft and the thrill of a fresh idea. As an award-winning creative director with a background in fine arts, the mission is always to find that elusive sweet spot where information meets entertainment. It’s here—guided by storytelling, insight, and truth—that brands stop talking at people and start building genuine bonds with them.
My work is rooted in the belief that one must be inspired to lead others and fueled by a devotion to breakthrough ideas and out-of-the-box thinking, always based on a deep understanding of the human experience. Whether the project calls for high-concept disruption or quiet elegance, a natural ability to switch tones across a wide variety of mediums ensures the message always hits home.
That perspective has led to earining recognition from Cannes, The One Show, and D&AD, and being featured in Ad Age, Campaign, and The Drum. A career spanning Miami, New York, San Francisco, and now Los Angeles—complemented by studies in Amsterdam, London, Florence, and Chicago—has provided a global perspective that celebrates what connects us and what makes us unique.
Beyond my profession, curiosity and experience drive a wide range of hobbies and interests, the most recent being the rewarding, challenging, and incredible journey of fatherhood.
Thanks for stopping by, always happy to make new friends and make magic together. Take care.
Hugs!
Education · Internships
Miami Ad School
2004-06
Saatchi & Saatchi NY and London
Lemon Scented Tea Amsterdam
Springer Jacoby Amsterdam
Florida International University ‘99-’04
BA in Communications
Minor in Liberal Arts
F.I.U. Honors College
Graduated Cum Laude
Miami Ad School
2004-06
Saatchi & Saatchi NY and London
Lemon Scented Tea Amsterdam
Springer Jacoby Amsterdam
Florida International University ‘99-’04
BA in Communications
Minor in Liberal Arts
F.I.U. Honors College
Graduated Cum Laude
Experience
Team One LA/Publicis 2019... CD
RPA LA 2017-19 ACD
GS&P SF 2013-17 Senior AD
Y&R NY 2011-13 AD
Johannes Leonardo NY 2011 FL AD
Strawberry Frog NY 2010-11 AD
BBDO NY 2007-10 Junior AD
Team One LA/Publicis 2019... CD
RPA LA 2017-19 ACD
GS&P SF 2013-17 Senior AD
Y&R NY 2011-13 AD
Johannes Leonardo NY 2011 FL AD
Strawberry Frog NY 2010-11 AD
BBDO NY 2007-10 Junior AD
Awards · Accolades
Cannes Lions
One Show
One Club Young Guns
D&AD
Clio
Addy
Effie
Webby
Halo
Miami Ad School Top Dog
Cannes Lions
One Show
One Club Young Guns
D&AD
Clio
Addy
Effie
Webby
Halo
Miami Ad School Top Dog
barreto.carlo@gmail.com
Telephone
+1.305.807.0583
bonbonbarretz
Carlo Maurizio Barreto
Creative DirectorBest viewed on a tablet or laptop.
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Ciao.