my role
Build, lead and protect brands.
Build, lead and protect people.
I lead with optimism, chase problems with
curiosity and find solutions that move the needle.
Strategy, craft and understanding are the base
of everything I do.
I am here to absorb pressure
and turn it into magic.
A passionate, positive friend and an unshakeable
believer in the power of collaboration.
If we all want the best, we all get the best.
about me
I’m a multidisciplinary award-winning creative director with a background in journalism and fine arts, I find purpose in telling stories, solving problems and making people smile.
I believe joy, curiosity and understanding are greater than fear and ignorance. My work is based on genuine desire to engage with an audience, engange in a conversation, and become a part of culture.
Simplicity leads to elegance–taste, craft and insight lead to connection.
Passion, drive and authenticity have led to recognition from Cannes, The One Show, and D&AD, and being featured in pubs and media like Ad Age, Campaign, The Drum, CNN, Hypebeast, The Source, Rolling Stone, MSNBC, CBS and more.
I treasure travel and experience, growing up in Miami (born in Peru), then worked in New York, San Francisco, and currently reside in Los Angeles—that is complemented by studies in Amsterdam, London, Florence, and Chicago—along with trips to places like Japan and India.
I’m lucky to have developed a global perspective that celebrates both what connects us and what makes us unique. Which translates to my work and way of being.
I’m confident and truly believe that anything and everything is possible, with effort and wisdom there is always a way.
Beyond my profession, a constant sense of wonder is expressed in a wide range of hobbies, interests and new experiences the most recent and meaningful being the rewarding and challenging journey of fatherhood.
Always happy to make new friends and make magic together.
experience
Creative Director, Team One – Publicis LA 2019 to today.
Associate Creative Director, RPA LA 2017-19
Senior Art Director, GS&P SF 2013-17
Senior Art Director, Y&R NY 2011-13
Art Director, Johannes Leonardo NY 2011 (Freelance)
Art Director, Strawberry Frog NY 2010-11
Junior Art Director, BBDO NY 2007-10
brands
AT&T, M&M’s, AIG, Pepsi, Google, New Balance, Liberty Mutual, Dell, Land Rover,
Microsoft, Virgin Atlantic, Doritos, Cheetos, Comcast, NBA, Adobe,
Dalí Museum, Cisco, Newseum, Apartments.com, Farmers, Lexus, The Real Real
awards
Cannes Lions Silver, Gold, Shortlists
One Show Merit
One Club Young Guns
D&AD Student Pencil Second Place
Clio Bronze
Addy
Effie
Webby
Halo
Miami Ad School Top Dog
education
Miami Ad School 2004-06
Internships
Saatchi & Saatchi NY and London
Lemon Scented Tea Amsterdam
Springer Jacoby Amsterdam
Florida International University ‘99-’04
BA in Communications Minor in Liberal Arts
F.I.U. Honors College Graduated Cum Laude