Hello, hola!

I’m an award winning creative director with an art background that loves to write. I grew up in Miami, started my career in New York, then moved to San Francisco and now live in LA. I believe in the power of storytelling, insight and truth– there is a magical space between information and entertainment that I try to reach with my work.

Simplicity, craft and love rule.

My work has been recognized by Cannes, the One Show, D&AD and a variety of publications like Ad Age, The Drum and Applied Arts.

I have a ton of hobbies and interest, lots of things grab my attention and incite my curiosity– I value learning, having fun, socializing, fitness and enjoying the moment. At the same time I truly appreciate the leadership, thoughtfulness, resposibility and disipline needed to make a better world or better day for someone. 

Something random...

...I think the reintroduction of wolves, that led to the rehabilitation of the ecosystem, in Yellowstone National Park in 1995 is inspiring. I especially dig the story of wolves Forty Two and Twenty One, and the Druid Peak Pack; they are one of the largest wolf packs ever recorded at Yellowstone.

Twenty One was known as “the gentleman” for his unusual benevolence, unlike other alphas, he never killed defeated rivals– whut?!

I love croissants. Flaky and buttery, ham and cheese, ahhh. Baking is an art and one of the most rewarding human expressions. Favorite empanada you ask, spinach with hard boiled egg and a squeeze of lemon as you go, oooh. 

Well, let’s look forward to sharing baked goods and talking wolves someday.

Thanks for stopping by, I’m always happy to make new friends and make magic together. Take care.

Hugs!