Hello, hola!

For me at the heart of every project is a love for simplicity, craft and the thrill of a new idea. As an award-winning creative director with a background in fine arts, I chase that elusive spot where information meets entertainment meets a smile. It’s here—guided by storytelling, insight, and truth—that brands stop talking at people and start building genuine bonds with them.

My work is rooted in the belief that one must be inspired to lead others and fueled by a devotion to breakthrough ideas and out-of-the-box thinking, always based on observation, curiosity and understanding.

That perspective and love for what I do has led to recognition from Cannes, The One Show, and D&AD, and being featured in pubs like Ad Age, Campaign, and The Drum.

I’ve lived and worked in Miami, New York, San Francisco, and currently reside in Los Angeles—complemented by studies in Amsterdam, London, Florence, and Chicago—and built up a global perspective that celebrates both what connects us and what makes us unique.

Beyond my profession, a constant sense of wonder and fun are expressed in a wide range of hobbies, interests and new experiences the most recent and meaningful being the rewarding and challenging journey of fatherhood.

Thanks for stopping by, always happy to make new friends and make magic together.


 



experience



Creative Director, Team One – Publicis LA 2019 to today.
Associate Creative Director, RPA LA 2017-19
Senior Art Director, GS&P SF 2013-17
Senior Art Director, Y&R NY 2011-13 
Art Director, Johannes Leonardo NY 2011 (Freelance)
Art Director, Strawberry Frog NY 2010-11 
 Junior Art Director, BBDO NY 2007-10



awards · accolades



Cannes Lions Silver, Gold, Shortlists
One Show Merit
One Club Young Guns
D&AD Student Pencil Second Place
Clio Bronze
Addy
Effie
Webby
Halo
Miami Ad School Top Dog




education · internships


Miami Ad School 2004-06
Internships
Saatchi & Saatchi NY and London
Lemon Scented Tea Amsterdam
Springer Jacoby Amsterdam

Florida International University ‘99-’04
BA in Communications
Minor in Liberal Arts
F.I.U. Honors College
Graduated Cum Laude


email


barreto.carlo@gmail.com

telephone


+1.305.807.0583

instagram


bonbonbarretz


Carlo Barreto
Creative Director

Appreciate the visit.

THANK YOU
THANK YOU
THANK YOU