Hello, hello!
I believe joy, curiosity and understanding are greater than fear and ignorance. My work is based on that and a genuine desire to connect with people.
Simplicity is elegance, taste and craft come with experience, and the thrill for the moment with every breath.
I’m a multidisciplinary award-winning creative director with a background in fine arts, I find purpose in telling stories and making people smile.
There is a love, and authenticity, to what I do that has led to recognition from Cannes, The One Show, and D&AD, and being featured in pubs and media like Ad Age, Campaign, The Drum, CNN, Hypebeast, The Source, Rolling Stone, MSNBC, CBS and more.
I grew up in Miami (born in Peru), worked in New York, San Francisco, and currently reside in Los Angeles—complemented by studies in Amsterdam, London, Florence, and Chicago—that has built up a global perspective that celebrates both what connects us and what makes us unique.
Beyond my profession, a constant sense of wonder is expressed in a wide range of hobbies, interests and new experiences the most recent and meaningful being the rewarding and challenging journey of fatherhood.
Always happy to make new friends and make magic together.
I believe joy, curiosity and understanding are greater than fear and ignorance. My work is based on that and a genuine desire to connect with people.
Simplicity is elegance, taste and craft come with experience, and the thrill for the moment with every breath.
I’m a multidisciplinary award-winning creative director with a background in fine arts, I find purpose in telling stories and making people smile.
There is a love, and authenticity, to what I do that has led to recognition from Cannes, The One Show, and D&AD, and being featured in pubs and media like Ad Age, Campaign, The Drum, CNN, Hypebeast, The Source, Rolling Stone, MSNBC, CBS and more.
I grew up in Miami (born in Peru), worked in New York, San Francisco, and currently reside in Los Angeles—complemented by studies in Amsterdam, London, Florence, and Chicago—that has built up a global perspective that celebrates both what connects us and what makes us unique.
Beyond my profession, a constant sense of wonder is expressed in a wide range of hobbies, interests and new experiences the most recent and meaningful being the rewarding and challenging journey of fatherhood.
Always happy to make new friends and make magic together.
experience
Creative Director, Team One – Publicis LA 2019 to today.
Associate Creative Director, RPA LA 2017-19
Senior Art Director, GS&P SF 2013-17
Senior Art Director, Y&R NY 2011-13
Art Director, Johannes Leonardo NY 2011 (Freelance)
Art Director, Strawberry Frog NY 2010-11
Junior Art Director, BBDO NY 2007-10
brands
AT&T, M&M’s, AIG, Pepsi, Google, New Balance, Liberty Mutual, Dell, Land Rover,
Microsoft, Virgin Atlantic, Doritos, Cheetos, Comcast, NBA, Adobe,
Dalí Museum, Cisco, Newseum, Apartments.com, Farmers, Lexus, The Real Real
awards
Cannes Lions Silver, Gold, Shortlists
One Show Merit
One Club Young Guns
D&AD Student Pencil Second Place
Clio Bronze
Addy
Effie
Webby
Halo
Miami Ad School Top Dog
education
Miami Ad School 2004-06
Internships
Saatchi & Saatchi NY and London
Lemon Scented Tea Amsterdam
Springer Jacoby Amsterdam
Florida International University ‘99-’04
BA in Communications Minor in Liberal Arts
F.I.U. Honors College Graduated Cum Laude