CANNES 2026
SILVER LION Film Consumer Goods
BRONZE LION Film Craft – AI Craft category
SHORTLIST Film Single-Market Campaign
SHORTLIST Digital Craft – AI CRAFT
L’Ultimo Uomo Reale is a film that uses AI not simply as a tool, but as the idea itself. The only real thing in the film is the leather bag from The Real Real, the leading luxury resale platform.
For The RealReal, authenticity is not a feature. It is the business.
SILVER LION Film Consumer Goods
BRONZE LION Film Craft – AI Craft category
SHORTLIST Film Single-Market Campaign
SHORTLIST Digital Craft – AI CRAFT
L’Ultimo Uomo Reale is a film that uses AI not simply as a tool, but as the idea itself. The only real thing in the film is the leather bag from The Real Real, the leading luxury resale platform.
For The RealReal, authenticity is not a feature. It is the business.
