Carlo Barreto

Less is More.

The Less Is More Kit introduced the New Balance Mininums to retailers and hard core runners.

In the short film The Pursuit of Natural Movement, Anton Krupicka (world-class ultra marathoner and the inspiration behind the desing of the shoe) goes over the philosophy, science and benefits of the low profile running shoe.

We also taught people how to properly run in a second video featuring Olympian, Grant Robison. 

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