Less is More.
The Less Is More Kit introduced the New Balance Mininums to retailers and hard core runners.
In the short film The Pursuit of Natural Movement, Anton Krupicka, a world-class ultra marathoner and the inspiration behind the design, goes over the philosophy, science and benefits of the low profile running shoe.
Proper form is integral to minimalist running, so our kit also went over ideal body mechanics in a second video featuring Olympian, Grant Robison.
Best viewed on a tablet or laptop.
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Namaste.