Carlo Barreto

Every ad creative needs to write.

I created these epic radio spots, for Virgin Atlantic, with Elizabeth Polkinghorne my writer at the time. 

Our concept of British ex-pats losing their vocabulary while living in the US and being able to get it back by travelling  “home,” required us putting in countless hours developing the narrative that used terms that are said differently here and there.

This campaign pushed us both to become better writers, today I appreciate language immensely and truly belive it is a skill that all of us “in the game” need to develop.