The Lexus GX is designed to compete against
the iconic Defender. Our strategy was to inspire
luxe commuters to become luxe adventurers.




Destination .Paak

The Lexus GX-Remix

On World Music Day, we released the Lexus GX-Remix of Anderson
.Paak’s hit Celebrate with a playful and surreal music video featuring
Anderson searching for inspiration in nature. The video played at
the start of his California performances and set the tone for a concert
experience that exceeded expectations.

The release of the video was teased in Times Square and on social,
then premiered on Prime Video, Fire TV, and Amazon.com. The site
DestinationPaak.com featured a playlist curated by .Paak along with
BTS interviews and interactive content.

 

 


Times Square Teaser

  
 










Scent Mode


 The GX is meant to go into the wild, for April
Fool’s Day we brought the wild into the GX .







Dad GXokes

/dad gee-ex-owks/

On Father’s Day we gifted Dads a feature that helps them
connect with their family the best way they know how.




“I only know twenty five
letters of the alphabet...

I don’t know Y.”

🙃

Best viewed on a tablet or laptop.


THANK YOU
THANK YOU
THANK YOU
THANK YOU
THANK YOU
THANK YOU
THANK YOU
THANK YOU
THANK YOU


Namaste.
Running on Cargo