Innovation means nothing
unless it sparks something.
We brought that ideal to life by having artists
collaborate and create a new song after feeling
an Emotional Spark from Lexus vehicles.
No Ceiling
Spotify/Apple Music
Warner Chappel Music
Arista & Kobalt Music Publishing
After the campaign was launched an Ad Age-Harris
poll showed Lexus leads all car brands in Gen Z gains.
The “Emotional Sparks” artists are producing
duo Nova Wav, Korean-American R&B artist
Audrey Nuna, Argentinian freestyle rapper Ecko
and choreographer Zak Ryan Schlegel.
Below are the four broadcast spots each featuring
an artist being inspired by a vehicle.
The TikTok featuring Zak was at the time Lexus
best performing ever.
poll showed Lexus leads all car brands in Gen Z gains.
The “Emotional Sparks” artists are producing
duo Nova Wav, Korean-American R&B artist
Audrey Nuna, Argentinian freestyle rapper Ecko
and choreographer Zak Ryan Schlegel.
Below are the four broadcast spots each featuring
an artist being inspired by a vehicle.
The TikTok featuring Zak was at the time Lexus
best performing ever.
Ecko x Lexus F Sport Performance
Audrey Nuna x Lexus TeamMate
Zak Ryan Schlegel x Lexus Advanced Park
Nova Wav x Lexus Plug-In Hybrid
Tik Tok
Some incredible BTS footage of Zack’s breathtaking choreography.
Music, Two Thousand and Seventeen by Four Tet.
Music, Two Thousand and Seventeen by Four Tet.
With the Emotional Sparks campaign we also gave another artist
the opportunity to shine.
We worked with ELLE and created The Spark, a project supporting the work of female and non-binary filmmakers.
Emerging directors pitched their original stories to us, for the chance to turn their scripts into
a short film.
Our winner, Tiffany Frances
was able premiere her film at
the 2021 Women in Hollywood Awards, in front of some of the most influential people in the film industry.
Emerging directors pitched their original stories to us, for the chance to turn their scripts into
a short film.
Our winner, Tiffany Frances
was able premiere her film at
the 2021 Women in Hollywood Awards, in front of some of the most influential people in the film industry.