Innovation means nothing.
Unless it sparks something.
We brought that ideal to life by having artists collaborate to create something after feeling an Emotional Spark from a Lexus vehicle.
Below the result, No Ceiling.
No Ceiling
Spotify/Apple Music
Spotify/Apple Music
Warner Chappel Music
Arista & Kobalt Music Publishing
The “Emotional Sparks” team features songwriting duo Nova Wav, Korean-American R&B artist Audrey Nuna, Argentinian freestyle rapper Ecko and choreographer Zak Ryan Schlegel.
Our efforts to “spark something” in young affluent buyers was well received, an Ad Age-Harris poll showed Lexus leads all car brands in gains with Gen Z.
Below you will see the Boradcast TV spots, each featuring talent being inspired by a vehicle, and a TikTok, at the time Lexus best performing ever.
Our efforts to “spark something” in young affluent buyers was well received, an Ad Age-Harris poll showed Lexus leads all car brands in gains with Gen Z.
Below you will see the Boradcast TV spots, each featuring talent being inspired by a vehicle, and a TikTok, at the time Lexus best performing ever.
Ecko x Lexus F Sport Performance
Audrey Nuna x Lexus TeamMate
Zak Ryan Schlegel x Lexus Advanced Park
Nova Wav x Lexus Plug-In Hybrid
Tik Tok
Feeling music and dancing is an easy way of losing your “self” as your body and senses take over. Above is bonus footage of Zack’s breathtaking choreography.
Music, Two Thousand and Seventeen by Four Tet.
Music, Two Thousand and Seventeen by Four Tet.
The Emotional Sparks campaign also gave another artist the opportunit to shine,
below is Tiffany Frances’ film Another Day.
below is Tiffany Frances’ film Another Day.
We worked with ELLE Magazine and created The Spark,
a project supporting the work of female and non-binary identifying filmmakers.
In the summer of 2021, a group of emerging directors got the opportunity to pitch their original stories to Lexus and ELLE, with the chance to turn their idea into a short film that would be screened at the 2021 Women in Hollywood Awards.
With our financial and creative support, our chosen filmmaker, Tiffany was able to realize her vision and share it with some of the most influential forces in the film industry.
a project supporting the work of female and non-binary identifying filmmakers.
In the summer of 2021, a group of emerging directors got the opportunity to pitch their original stories to Lexus and ELLE, with the chance to turn their idea into a short film that would be screened at the 2021 Women in Hollywood Awards.
With our financial and creative support, our chosen filmmaker, Tiffany was able to realize her vision and share it with some of the most influential forces in the film industry.
Best viewed on a tablet or laptop.
THANK YOU
THANK YOU
THANK YOU
THANK YOU
THANK YOU
THANK YOU
THANK YOU
THANK YOU
THANK YOU
Namaste.