Innovation means nothing
unless it sparks something.

We brought that ideal to life by having artists
collaborate and create something after feeling
an Emotional Spark from a Lexus vehicle.

The result– No Ceiling.

Warner Chappel Music
Arista & Kobalt Music Publishing 

The “Emotional Sparks” artists are songwriting
duo Nova Wav, Korean-American R&B artist
Audrey Nuna, Argentinian freestyle rapper Ecko
and choreographer Zak Ryan Schlegel.

Our efforts to spark something in young affluent
buyers was well received, an Ad Age-Harris poll
showed Lexus leads all car brands in Gen Z gains.

Below are the four broadcast spots each featuring
an artist being inspired by a vehicle.

The TikTok featuring Zak was at the time Lexus
best performing ever.

Feeling the music and dancing is an easy way of losing your self as your body and
senses take over. Above is bonus footage of Zack’s breathtaking choreography.

Music, Two Thousand and Seventeen by Four Tet.

We worked with ELLE Magazine and created The Spark, a project supporting the work of female and non-binary identifying filmmakers.

In the summer of 2021, a group of emerging directors got the opportunity to pitch their original stories to Lexus and ELLE, with the chance to turn their idea into a short film that would be screened at the 2021 Women in Hollywood Awards.

With our financial and creative support, our chosen filmmaker, Tiffany was able to realize her vision and share it with some of the most influential forces in the film industry.