Carlo Barreto

Life is for the bold.

My good friend, mentor and at the time GCD, Adam Reeves, our smooth as silk producer Nick Sage and myself put together this swashbuckling global production for Doritos.

Our pirate production crew was led by our director, Gary Freedman– together we made this film for a global campaign that empowered young people to be bold, remain wild, and do whatever it is they wanted to do.

Fun fact, this campaign was also used to introduce Doritos Mix to the world, a yellow assorted bag of snacks from Doritos. And yes, all the bags in this spot were changed to yellow Mix ones for alternate versions and cutdowns, I still wonder how many bags that was– dare to count?

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