Apartment Limbo — CARLO MAURIZIO BARRETO creative

Apartment Limbo
is that uncomfortable place
we inhabit while searching
for a new one.

Dive of Despair :30

Worm Home :30

Fail Spin :30

Change your apartment,
change the world.

Apt Limbo was the first campaign I made after moving from San Franciso to Los Angeles.
I literally lived the tagline, going from Nob Hill to Santa Monica.

Unwelcome Mats :30

Upwardly Immobile :15

While creating each unique limbo world, we drew inspiration from the physical feeling of amusement park rides to the psychological effects of claustrophobia, repetition and a total lack of control.

Goldblum,
a sweetheart.

I worked with him two years in a row during the month of January, close to my Mom’s birthday. The first year we recorded a greeting (to the left) and the second he surprised her with a phone call.

CARLO

BARRETO

Apartment Limbo is that uncomfortable place we inhabit while searching for a new one.

Change your apartment, change the world.

Goldblum, a sweetheart.

THANK YOU THANK YOU THANK YOU THANK YOU THANK YOU THANK YOUTHANK YOU THANK YOUTHANK YOU

Apartment Limbo
is that uncomfortable place
we inhabit while searching
for a new one.

Change your apartment,
change the world.

Goldblum,
a sweetheart.

THANK YOU
THANK YOU
THANK YOU
THANK YOU
THANK YOU
THANK YOU
THANK YOU
THANK YOU
THANK YOU