Carlo Barreto


Welcome to Apartment Limbo,
the uncomfortable place we find ourselves in while finding a new place.




Dive of Despair :30


Worm Home :30


Fail Spin :30

Change your apartment, change the world.



Apt Limbo was the first campaign I made after moving from San Franciso to Los Angeles. I literally lived the tagline, changing my world from Polk Street to Santa Monica.




Unwelcome Mats :30


Upwardly Immobile :15

BTS of Apt Limbo...





While creating each unique limbo world, we drew inspiration from the physical feeling of amusement park rides to the psychological effects of claustrophobia, repetition and a total lack of control.
Below are stills from each of the  spots.

Dive of Despair


     
  

Worm Home


 
  
   
 

Fail Spin


    
 

   

Unwelcome Mats


 
 
  
   
  
 

Upwardly Immobile


   

 
  

   

                

Jeff Goldblum
is pretty cool.


I worked with him two years in a row during the month of January, close to my Mom’s birthday.

The first year we recorded a greeting (to the left) and the second he gave her a call.

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