https://carlobarreto.com CARLO MAURIZIO BARRETO creative Wed, 20 Sep 2023 23:01:56 +0000 https://carlobarreto.com en https://carlobarreto.com/HOME Wed, 02 Nov 2022 15:46:15 +0000 CARLO MAURIZIO BARRETO creative https://carlobarreto.com/HOME CREATIVE DIRECTOR ART DIRECTOR COPYWRITERSTRATEGISTDESIGNER EDITORILLUSTRATOR PAINTERPARTNERLOVERATHLETETIME TRAVELERDANCERDREAMERMUSIC HEADYOGIFOODIEBROTHEREXPLORERCUSTOMIZER INVESTORCINEPHILEDOG DADPERUVIANAMERICAN TAX PAYERSIDE SLEEPERBLANKET THIEF&nbsp;BEACH BUMHIKER SPORTS FANPROBLEM SOLVERNEAT FREAKEARLY RISEREXHUBERANTJOYFULGRATEFULCOMPASSIONATEDISIPLINED HUMBLESONMOONSTARSLEOMONKEYPRINCEPAUPERWINNERLOSERSINNERSAINTCOMEDIANMENTOROVER DRIBBLER DIME DROPPERBUCKET GETTER FIFA PLAYER STREET FIGHTER SIDE SCROLLERDISHWASHERPEACEMAKERMIDFIELDERTEACHERLEADER A MEMORY A PROMISEA FRIEND AND JUST LIKE EVERYONE ELSE SO MUCH MORE, ANYTHING AND EVERYTHING BEYOND LABELS BEYOND LIMITS BEYOND ROLES I CARE THAT IS WHY I’M HERE FOR THE PEOPLEFOR THE FUNFOR THE CRAFT FOR THE SMARTS FOR THE LOVE OF THE GAME wrk w ork k r o w https://carlobarreto.com/Modern-Love Wed, 02 Nov 2022 15:46:17 +0000 CARLO MAURIZIO BARRETO creative https://carlobarreto.com/Modern-Love Modern LoveMusic, Orville Peck – Dead Of Night Our digital worlds are pretty cool but there isno greater luxury than to do things for real. <img width="2049" height="1004" width_o="2049" height_o="1004" data-src="https://freight.cargo.site/t/original/i/55cc12e960ac40759bbfde8fbcbcce929b60faf9ad6959cf893db28442205168/Screen-Shot-2022-11-02-at-6.39.00-PM.png" data-mid="157768049" border="0" src="https://freight.cargo.site/w/1000/i/55cc12e960ac40759bbfde8fbcbcce929b60faf9ad6959cf893db28442205168/Screen-Shot-2022-11-02-at-6.39.00-PM.png" /> <img width="2050" height="1000" width_o="2050" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d6d19bb4d61f431bb2c3df7d8c59fbb9d4c4238a46925feed2807a48ea9e9aaf/Screen-Shot-2022-11-02-at-6.39.26-PM.png" data-mid="157768048" border="0" src="https://freight.cargo.site/w/1000/i/d6d19bb4d61f431bb2c3df7d8c59fbb9d4c4238a46925feed2807a48ea9e9aaf/Screen-Shot-2022-11-02-at-6.39.26-PM.png" /> <img width="2051" height="1001" width_o="2051" height_o="1001" data-src="https://freight.cargo.site/t/original/i/66f5aa35998b53ccce0d9805b4ff00b6f3d668b05463645fd162de6925ac9454/Screen-Shot-2022-11-02-at-6.40.11-PM.png" data-mid="157768047" border="0" src="https://freight.cargo.site/w/1000/i/66f5aa35998b53ccce0d9805b4ff00b6f3d668b05463645fd162de6925ac9454/Screen-Shot-2022-11-02-at-6.40.11-PM.png" /> <img width="1915" height="933" width_o="1915" height_o="933" data-src="https://freight.cargo.site/t/original/i/08d0cd381757c7d1e94add263339b9c5ed20d500a73dddd1e0143274342b76f5/Screen-Shot-2022-11-03-at-5.53.45-AM.png" data-mid="157806471" border="0" src="https://freight.cargo.site/w/1000/i/08d0cd381757c7d1e94add263339b9c5ed20d500a73dddd1e0143274342b76f5/Screen-Shot-2022-11-03-at-5.53.45-AM.png" /> <img width="1911" height="936" width_o="1911" height_o="936" data-src="https://freight.cargo.site/t/original/i/f73030b83a7abf570eb99d8108cf655faf326cba22617eaaaf0c8f909c5be436/Screen-Shot-2022-11-03-at-5.55.37-AM.png" data-mid="157806463" border="0" src="https://freight.cargo.site/w/1000/i/f73030b83a7abf570eb99d8108cf655faf326cba22617eaaaf0c8f909c5be436/Screen-Shot-2022-11-03-at-5.55.37-AM.png" /> <img width="1914" height="932" width_o="1914" height_o="932" data-src="https://freight.cargo.site/t/original/i/17f64c14338529df1c6f584f48221e766a603c685f0dfebd7a736532b576bccf/Screen-Shot-2022-11-03-at-5.56.27-AM.png" data-mid="157806459" border="0" src="https://freight.cargo.site/w/1000/i/17f64c14338529df1c6f584f48221e766a603c685f0dfebd7a736532b576bccf/Screen-Shot-2022-11-03-at-5.56.27-AM.png" /> <img width="1858" height="910" width_o="1858" height_o="910" data-src="https://freight.cargo.site/t/original/i/c3530646002e861444602ed4477d485b7699de35df7885cbc80acf09329b78f2/Screen-Shot-2022-11-02-at-9.09.49-AM.png" data-mid="157768223" border="0" src="https://freight.cargo.site/w/1000/i/c3530646002e861444602ed4477d485b7699de35df7885cbc80acf09329b78f2/Screen-Shot-2022-11-02-at-9.09.49-AM.png" /> <img width="2053" height="1000" width_o="2053" height_o="1000" data-src="https://freight.cargo.site/t/original/i/af2cba2ad0c1d2177898af5a182770a4d8bce2eb00b1ec2d42c593eaee17dcdc/Screen-Shot-2022-11-02-at-6.41.12-PM.png" data-mid="157768046" border="0" src="https://freight.cargo.site/w/1000/i/af2cba2ad0c1d2177898af5a182770a4d8bce2eb00b1ec2d42c593eaee17dcdc/Screen-Shot-2022-11-02-at-6.41.12-PM.png" /> <img width="2051" height="1002" width_o="2051" height_o="1002" data-src="https://freight.cargo.site/t/original/i/11787daf295a6b3ec3c1a0e4ed139e851c5399fb13c6dc32a52099b2619777a3/Screen-Shot-2022-11-02-at-6.42.13-PM.png" data-mid="157768044" border="0" src="https://freight.cargo.site/w/1000/i/11787daf295a6b3ec3c1a0e4ed139e851c5399fb13c6dc32a52099b2619777a3/Screen-Shot-2022-11-02-at-6.42.13-PM.png" /> <img width="2051" height="1001" width_o="2051" height_o="1001" data-src="https://freight.cargo.site/t/original/i/9d1016cfdc5d3210bf4260bedf3b41ddf73164b87e0ec07ff917392800867770/Screen-Shot-2022-11-02-at-6.42.37-PM.png" data-mid="157768043" border="0" src="https://freight.cargo.site/w/1000/i/9d1016cfdc5d3210bf4260bedf3b41ddf73164b87e0ec07ff917392800867770/Screen-Shot-2022-11-02-at-6.42.37-PM.png" /> <img width="2050" height="1003" width_o="2050" height_o="1003" data-src="https://freight.cargo.site/t/original/i/7fbd17a8ef60cbb41f3def1fe29ad4b40013494c73d21a657e19bba8ab0be481/Screen-Shot-2022-11-02-at-6.43.21-PM.png" data-mid="157768042" border="0" src="https://freight.cargo.site/w/1000/i/7fbd17a8ef60cbb41f3def1fe29ad4b40013494c73d21a657e19bba8ab0be481/Screen-Shot-2022-11-02-at-6.43.21-PM.png" /> <img width="2050" height="1004" width_o="2050" height_o="1004" data-src="https://freight.cargo.site/t/original/i/82cf99158a478c00164dfc0f5da176061094f8a468b890eb5dc8731159bc30e8/Screen-Shot-2022-11-02-at-6.43.38-PM.png" data-mid="157768041" border="0" src="https://freight.cargo.site/w/1000/i/82cf99158a478c00164dfc0f5da176061094f8a468b890eb5dc8731159bc30e8/Screen-Shot-2022-11-02-at-6.43.38-PM.png" /> <img width="2040" height="996" width_o="2040" height_o="996" data-src="https://freight.cargo.site/t/original/i/09b35da418f6ddefa4809c7b8138291d14b8c2f5966da5c382b39c237633ff25/Screen-Shot-2022-11-03-at-6.03.14-AM.png" data-mid="157807203" border="0" src="https://freight.cargo.site/w/1000/i/09b35da418f6ddefa4809c7b8138291d14b8c2f5966da5c382b39c237633ff25/Screen-Shot-2022-11-03-at-6.03.14-AM.png" /> <img width="2044" height="995" width_o="2044" height_o="995" data-src="https://freight.cargo.site/t/original/i/dbdb425dd86ac22e699b525d95124de6d079e00e6e0d72f8a50cc0f0043e149d/Screen-Shot-2022-11-02-at-6.45.03-PM.png" data-mid="157768040" border="0" src="https://freight.cargo.site/w/1000/i/dbdb425dd86ac22e699b525d95124de6d079e00e6e0d72f8a50cc0f0043e149d/Screen-Shot-2022-11-02-at-6.45.03-PM.png" /> <img width="2046" height="997" width_o="2046" height_o="997" data-src="https://freight.cargo.site/t/original/i/978d3313982e9fd97fb356fc6900b85a18672b4c57ba8b46e361cba091c6f5f0/Screen-Shot-2022-11-02-at-6.45.33-PM.png" data-mid="157768039" border="0" src="https://freight.cargo.site/w/1000/i/978d3313982e9fd97fb356fc6900b85a18672b4c57ba8b46e361cba091c6f5f0/Screen-Shot-2022-11-02-at-6.45.33-PM.png" /> <img width="2051" height="1011" width_o="2051" height_o="1011" data-src="https://freight.cargo.site/t/original/i/e41503d8b53cc014b281593ae31913a95a0ee01258feb082039b1a7c65f2e921/Screen-Shot-2022-11-02-at-6.46.09-PM.png" data-mid="157768038" border="0" src="https://freight.cargo.site/w/1000/i/e41503d8b53cc014b281593ae31913a95a0ee01258feb082039b1a7c65f2e921/Screen-Shot-2022-11-02-at-6.46.09-PM.png" /> <img width="2048" height="1004" width_o="2048" height_o="1004" data-src="https://freight.cargo.site/t/original/i/00cc5fa393c95b91f9b9fe5a272fb014bed310e94fbf8ddbdba971ef5748128d/Screen-Shot-2022-11-02-at-6.46.53-PM.png" data-mid="157768037" border="0" src="https://freight.cargo.site/w/1000/i/00cc5fa393c95b91f9b9fe5a272fb014bed310e94fbf8ddbdba971ef5748128d/Screen-Shot-2022-11-02-at-6.46.53-PM.png" /> <img width="2050" height="1005" width_o="2050" height_o="1005" data-src="https://freight.cargo.site/t/original/i/2b8400cd35249e43e4c25e88185f89451ed499dc65bccd948c8669e0f813d29a/Screen-Shot-2022-11-02-at-6.48.01-PM.png" data-mid="157768035" border="0" src="https://freight.cargo.site/w/1000/i/2b8400cd35249e43e4c25e88185f89451ed499dc65bccd948c8669e0f813d29a/Screen-Shot-2022-11-02-at-6.48.01-PM.png" /> <img width="2052" height="1002" width_o="2052" height_o="1002" data-src="https://freight.cargo.site/t/original/i/b6b019e936dcaefe4b33264118d2ce2e0b659f3a617af59b2d4d6e624ae2fe56/Screen-Shot-2022-11-02-at-6.49.28-PM.png" data-mid="157768033" border="0" src="https://freight.cargo.site/w/1000/i/b6b019e936dcaefe4b33264118d2ce2e0b659f3a617af59b2d4d6e624ae2fe56/Screen-Shot-2022-11-02-at-6.49.28-PM.png" /> <img width="2051" height="1002" width_o="2051" height_o="1002" data-src="https://freight.cargo.site/t/original/i/5684541af95671723ad58f3112d5cdf9f772e3af0519d3acb5d86ffc569be82a/Screen-Shot-2022-11-02-at-6.50.15-PM.png" data-mid="157768031" border="0" src="https://freight.cargo.site/w/1000/i/5684541af95671723ad58f3112d5cdf9f772e3af0519d3acb5d86ffc569be82a/Screen-Shot-2022-11-02-at-6.50.15-PM.png" /> <img width="2052" height="1001" width_o="2052" height_o="1001" data-src="https://freight.cargo.site/t/original/i/155b9c8618d8912eb5e530709997af99dd1b22bf27615df8c8f9a7734a7e0536/Screen-Shot-2022-11-02-at-6.50.33-PM.png" data-mid="157768030" border="0" src="https://freight.cargo.site/w/1000/i/155b9c8618d8912eb5e530709997af99dd1b22bf27615df8c8f9a7734a7e0536/Screen-Shot-2022-11-02-at-6.50.33-PM.png" /> Experience Amazing <img width="3413" height="3413" width_o="3413" height_o="3413" data-src="https://freight.cargo.site/t/original/i/6b9bc5cf22fed0519cc0a7d16d562ecebf76844f765f43757b5f096e2850e3d5/Lexus_poster_desert_notitle_preview.jpg" data-mid="157972556" border="0" data-scale="84" src="https://freight.cargo.site/w/1000/i/6b9bc5cf22fed0519cc0a7d16d562ecebf76844f765f43757b5f096e2850e3d5/Lexus_poster_desert_notitle_preview.jpg" /> Tik Tok and Instagram:&nbsp; &nbsp; Golden Opportunity Sales Event &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp;&nbsp; Broadcast:&nbsp; &nbsp; Golden Opportunity Sales Event&nbsp; &nbsp; Olfactory &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Yellow Jersey https://carlobarreto.com/Speak-The-Language Tue, 20 Jun 2023 09:22:00 +0000 CARLO MAURIZIO BARRETO creative https://carlobarreto.com/Speak-The-Language You know the feeling... ...when everyone is talking about the latest and greatest on TV, and you’re clueless, lost in a turbulent sea of&nbsp; “who, what and where?” https://carlobarreto.com/Apartment-A-Grams Wed, 02 Nov 2022 15:46:20 +0000 CARLO MAURIZIO BARRETO creative https://carlobarreto.com/Apartment-A-Grams Significant OtherApartment-a-grams were created to help roomies and neighbors better navigate all the awkward stuff. Simply tag them to have Jeff Goldblum deliver the message and hope the problem goes away. Your Cooking Knock Knock Borrowing B.O. Sister Living Room Fragrance Food T.P. https://carlobarreto.com/Bold-Outbreak Tue, 20 Jun 2023 08:33:24 +0000 CARLO MAURIZIO BARRETO creative https://carlobarreto.com/Bold-Outbreak A world gone BOLD What if being bold spread like a zombie virus?Fun Fact: This concept was chosen to became the global campaig that introduced Doritos Mix, a yellow assorted bag of zesty snacks, so all the red bags had to be retouched to become yellow Mix bags for the global spots. https://carlobarreto.com/Horror-Bombs Wed, 20 Sep 2023 23:01:56 +0000 CARLO MAURIZIO BARRETO creative https://carlobarreto.com/Horror-Bombs SOTEEHC! SOTEEHC! SOTEEHC! We created this campaign as a loving homage to classic horror, featuring the irreverent Chester Cheetah. These proof of concept are amazing, but ultimately were scary expensive to produce. <img width="2754" height="1838" width_o="2754" height_o="1838" data-src="https://freight.cargo.site/t/original/i/406bd88dd4c493e5f71d3a8c48184088e7d0b06daa59815bb4c827f5ccb8b8e6/FWA_cheetos-Home-2-copy-copy.jpg" data-mid="191426747" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/406bd88dd4c493e5f71d3a8c48184088e7d0b06daa59815bb4c827f5ccb8b8e6/FWA_cheetos-Home-2-copy-copy.jpg" /><img width="900" height="575" width_o="900" height_o="575" data-src="https://freight.cargo.site/t/original/i/ab03e0c86b292ff520b950c1b532632922ea106b60ef91cd216dca41493e5a74/cheetos_FWA_Slideshow_2.jpg" data-mid="191426745" border="0" data-scale="50" src="https://freight.cargo.site/w/900/i/ab03e0c86b292ff520b950c1b532632922ea106b60ef91cd216dca41493e5a74/cheetos_FWA_Slideshow_2.jpg" /><img width="900" height="575" width_o="900" height_o="575" data-src="https://freight.cargo.site/t/original/i/3499159c70475af608dec546fde39b2c1614e89a12923f2a3e855aa87489e387/cheetos_FWA_Slideshow_3.jpg" data-mid="191426746" border="0" data-scale="50" src="https://freight.cargo.site/w/900/i/3499159c70475af608dec546fde39b2c1614e89a12923f2a3e855aa87489e387/cheetos_FWA_Slideshow_3.jpg" /> We also made this silly site that aggregated all of Cheetos content. It featured some tame pranks, but the most triggering aspect was the side scrolling, it really drove our developers mad. “Why are you doing this? It has to go up and down!” – Polish Dev Team &nbsp; https://carlobarreto.com/Emotional-Sparks Wed, 02 Nov 2022 15:46:18 +0000 CARLO MAURIZIO BARRETO creative https://carlobarreto.com/Emotional-Sparks <img width="1600" height="715" width_o="1600" height_o="715" data-src="https://freight.cargo.site/t/original/i/301c74001f574119b81a20f5a58dfb4d7b3e8540fb97058b34ce0fbee0b76c6d/Emo-Sparks_CB-Book__0015_Layer-Comp-16.jpg" data-mid="158096485" border="0" src="https://freight.cargo.site/w/1000/i/301c74001f574119b81a20f5a58dfb4d7b3e8540fb97058b34ce0fbee0b76c6d/Emo-Sparks_CB-Book__0015_Layer-Comp-16.jpg" /><img width="1600" height="715" width_o="1600" height_o="715" data-src="https://freight.cargo.site/t/original/i/e892103a8e7b9910d3e248388e32f74b57d0e8629f11247876e512367846438c/Emo-Sparks_CB-Book__0005_Layer-Comp-6.jpg" data-mid="158096469" border="0" src="https://freight.cargo.site/w/1000/i/e892103a8e7b9910d3e248388e32f74b57d0e8629f11247876e512367846438c/Emo-Sparks_CB-Book__0005_Layer-Comp-6.jpg" /><img width="1600" height="715" width_o="1600" height_o="715" data-src="https://freight.cargo.site/t/original/i/3b211ee2fa300541c22ffc250ede16215c9cd057d77632d39923685d844a47c8/Emo-Sparks_CB-Book__0002_Layer-Comp-3.jpg" data-mid="158096466" border="0" src="https://freight.cargo.site/w/1000/i/3b211ee2fa300541c22ffc250ede16215c9cd057d77632d39923685d844a47c8/Emo-Sparks_CB-Book__0002_Layer-Comp-3.jpg" /> Innovation means nothing unless it sparks something. We brought that ideal to life by having artists collaborate and create something after feeling an Emotional Spark from a Lexus vehicle. The result– No Ceiling. No Ceiling Spotify/Apple Music <img width="1600" height="715" width_o="1600" height_o="715" data-src="https://freight.cargo.site/t/original/i/199c01679271082f28e4a47dc0865ca9e935dc70286d2f03ccbc5680aae73ff2/Emo-Sparks_CB-Book__0014_Layer-Comp-15.jpg" data-mid="158096484" border="0" src="https://freight.cargo.site/w/1000/i/199c01679271082f28e4a47dc0865ca9e935dc70286d2f03ccbc5680aae73ff2/Emo-Sparks_CB-Book__0014_Layer-Comp-15.jpg" /> <img width="1600" height="715" width_o="1600" height_o="715" data-src="https://freight.cargo.site/t/original/i/9031c9ffdb1c623ce4fcbc10add30e58e26b9dcdb8f304d14371bf626180834b/Emo-Sparks_CB-Book__0004_Layer-Comp-5.jpg" data-mid="158096468" border="0" src="https://freight.cargo.site/w/1000/i/9031c9ffdb1c623ce4fcbc10add30e58e26b9dcdb8f304d14371bf626180834b/Emo-Sparks_CB-Book__0004_Layer-Comp-5.jpg" /> <img width="1600" height="715" width_o="1600" height_o="715" data-src="https://freight.cargo.site/t/original/i/cf55a8d609525e3ff147911375d11e217de0b0462b992810164ddf7a0a1d61ac/Emo-Sparks_CB-Book__0003_Layer-Comp-4.jpg" data-mid="158096467" border="0" src="https://freight.cargo.site/w/1000/i/cf55a8d609525e3ff147911375d11e217de0b0462b992810164ddf7a0a1d61ac/Emo-Sparks_CB-Book__0003_Layer-Comp-4.jpg" /> <img width="1600" height="715" width_o="1600" height_o="715" data-src="https://freight.cargo.site/t/original/i/1f592dcda0a64661fd51e730d6d8753ad35e3a6803906c91a4135c9a41fa31aa/Emo-Sparks_CB-Book__0012_Layer-Comp-13.jpg" data-mid="158096480" border="0" src="https://freight.cargo.site/w/1000/i/1f592dcda0a64661fd51e730d6d8753ad35e3a6803906c91a4135c9a41fa31aa/Emo-Sparks_CB-Book__0012_Layer-Comp-13.jpg" /> <img width="1600" height="715" width_o="1600" height_o="715" data-src="https://freight.cargo.site/t/original/i/8f756544a23dd5834c6b3d24aa8fb41721de0128af5e21771374544bbc57a278/Emo-Sparks_CB-Book__0011_Layer-Comp-12.jpg" data-mid="158096476" border="0" src="https://freight.cargo.site/w/1000/i/8f756544a23dd5834c6b3d24aa8fb41721de0128af5e21771374544bbc57a278/Emo-Sparks_CB-Book__0011_Layer-Comp-12.jpg" /> <img width="1600" height="715" width_o="1600" height_o="715" data-src="https://freight.cargo.site/t/original/i/0cb34dd8801bd941c7f9471e937eafe5cf50c8d510f0fa78cff429b3f1a3ed76/Emo-Sparks_CB-Book__0010_Layer-Comp-11.jpg" data-mid="158096475" border="0" src="https://freight.cargo.site/w/1000/i/0cb34dd8801bd941c7f9471e937eafe5cf50c8d510f0fa78cff429b3f1a3ed76/Emo-Sparks_CB-Book__0010_Layer-Comp-11.jpg" /> <img width="1600" height="715" width_o="1600" height_o="715" data-src="https://freight.cargo.site/t/original/i/7a364f5856f631e0e366c74ff26af5c9f05b995236d7650615cb4f1f1ebe3337/Emo-Sparks_CB-Book__0007_Layer-Comp-8.jpg" data-mid="158096472" border="0" src="https://freight.cargo.site/w/1000/i/7a364f5856f631e0e366c74ff26af5c9f05b995236d7650615cb4f1f1ebe3337/Emo-Sparks_CB-Book__0007_Layer-Comp-8.jpg" /> <img width="1600" height="715" width_o="1600" height_o="715" data-src="https://freight.cargo.site/t/original/i/7d02032a3d38db2bee16025250b401d9f9a66a26a4b6ef09bcc08c1a8f9bd46c/Emo-Sparks_CB-Book__0006_Layer-Comp-7.jpg" data-mid="158096471" border="0" src="https://freight.cargo.site/w/1000/i/7d02032a3d38db2bee16025250b401d9f9a66a26a4b6ef09bcc08c1a8f9bd46c/Emo-Sparks_CB-Book__0006_Layer-Comp-7.jpg" /> <img width="1600" height="715" width_o="1600" height_o="715" data-src="https://freight.cargo.site/t/original/i/31a7abe1fc1f1179ef61e5267d794de9e6f85ab5e30698dd7d2f48e9c60dd265/Emo-Sparks_CB-Book__0025_Layer-Comp-26.jpg" data-mid="158096504" border="0" src="https://freight.cargo.site/w/1000/i/31a7abe1fc1f1179ef61e5267d794de9e6f85ab5e30698dd7d2f48e9c60dd265/Emo-Sparks_CB-Book__0025_Layer-Comp-26.jpg" /> Warner Chappel Music Arista &amp; Kobalt Music Publishing&nbsp; <img width="1600" height="715" width_o="1600" height_o="715" data-src="https://freight.cargo.site/t/original/i/69a735bf5a4d5791509be71337d98187a2c49cb7a7bba9ec65cfe4d011ab4c9d/Emo-Sparks_CB-Book__0023_Layer-Comp-24.jpg" data-mid="158096501" border="0" src="https://freight.cargo.site/w/1000/i/69a735bf5a4d5791509be71337d98187a2c49cb7a7bba9ec65cfe4d011ab4c9d/Emo-Sparks_CB-Book__0023_Layer-Comp-24.jpg" /><img width="1600" height="715" width_o="1600" height_o="715" data-src="https://freight.cargo.site/t/original/i/404178c0cb4b5c9fbd3c83895a3690ca0000208538000f26d7a8c4897cb60caa/Emo-Sparks_CB-Book__0009_Layer-Comp-10.jpg" data-mid="158096474" border="0" src="https://freight.cargo.site/w/1000/i/404178c0cb4b5c9fbd3c83895a3690ca0000208538000f26d7a8c4897cb60caa/Emo-Sparks_CB-Book__0009_Layer-Comp-10.jpg" /><img width="1600" height="715" width_o="1600" height_o="715" data-src="https://freight.cargo.site/t/original/i/2ebb9aa23978cc8500c9aa9cdefa9aa2da07294757f76d5f0fd84c1986794f4d/Emo-Sparks_CB-Book__0000_Layer-Comp-1.jpg" data-mid="158096464" border="0" src="https://freight.cargo.site/w/1000/i/2ebb9aa23978cc8500c9aa9cdefa9aa2da07294757f76d5f0fd84c1986794f4d/Emo-Sparks_CB-Book__0000_Layer-Comp-1.jpg" /><img width="1600" height="715" width_o="1600" height_o="715" data-src="https://freight.cargo.site/t/original/i/527004bc89b18faabf187c1c45a1cf34766dce6778783d7183fda75267a00b91/Emo-Sparks_CB-Book__0020_Layer-Comp-21.jpg" data-mid="158096498" border="0" src="https://freight.cargo.site/w/1000/i/527004bc89b18faabf187c1c45a1cf34766dce6778783d7183fda75267a00b91/Emo-Sparks_CB-Book__0020_Layer-Comp-21.jpg" /> The “Emotional Sparks” artists are songwriting duo&nbsp;Nova Wav, Korean-American R&amp;B artist Audrey Nuna, Argentinian freestyle rapper Ecko and choreographer Zak Ryan Schlegel. Our efforts to spark something in young affluent buyers was well received, an Ad Age-Harris poll showed Lexus leads all car brands in Gen Z gains. Below are the four broadcast spots each featuring an artist being inspired by a vehicle. The TikTok featuring Zak was at the time Lexus best performing ever. Ecko x Lexus F Sport Performance &nbsp; Audrey Nuna x Lexus TeamMate &nbsp; Zak Ryan Schlegel x Lexus Advanced Park Nova Wav x Lexus Plug-In Hybrid Tik Tok <img width="1600" height="715" width_o="1600" height_o="715" data-src="https://freight.cargo.site/t/original/i/163812c59683dfd06520c7ef4a5670bc50f9a4fd85b632cb97f50fdf2adadb31/Emo-Sparks_CB-Book__0001_Layer-Comp-2.jpg" data-mid="158096465" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/163812c59683dfd06520c7ef4a5670bc50f9a4fd85b632cb97f50fdf2adadb31/Emo-Sparks_CB-Book__0001_Layer-Comp-2.jpg" /> Feeling the music and dancing is an easy way of losing your self as your body and senses take over. Above is bonus footage of Zack’s breathtaking choreography. Music, Two Thousand and Seventeen by Four Tet. <img width="1933" height="1284" width_o="1933" height_o="1284" data-src="https://freight.cargo.site/t/original/i/851e11d188519488b63c30b4513e4e060288c466495c9245a6da509dc733df4e/Screen-Shot-2022-11-06-at-8.33.56-AM.png" data-mid="158090073" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/851e11d188519488b63c30b4513e4e060288c466495c9245a6da509dc733df4e/Screen-Shot-2022-11-06-at-8.33.56-AM.png" /> The Emotional Sparks campaign also gave another artist the opportunity to shine, below is Tiffany Frances’ film Another Day.&nbsp; We worked with ELLE Magazine and created The Spark, a project supporting the work of female and non-binary identifying filmmakers.In the summer of 2021, a group of emerging directors got the opportunity to pitch their original stories to Lexus and ELLE, with the chance to turn their idea into a short film that would be screened at the 2021 Women in Hollywood Awards. With our financial and creative support, our chosen filmmaker, Tiffany was able to realize her vision and share it with some of the most influential forces in the film industry. https://carlobarreto.com/Apartment-Limbo Sun, 04 Jun 2023 22:46:30 +0000 CARLO MAURIZIO BARRETO creative https://carlobarreto.com/Apartment-Limbo Welcome to Apartment Limbothat uncomfortable place we reside in while in-between homes. Dive of Despair :30 Worm Home :30 Fail Spin :30 Change your apartment change the world.This is the first thing I made after moving from San Franciso to Los Angeles. I literally lived the tagline, going from Nob Hill to Santa Monica.&nbsp; Unwelcome Mats :30 Upwardly Immobile :15 While creating each of the five unique limbo worlds we drew inspiration from the physical feeling of amusement park rides to the psychological effects of claustrophobia, repetition and a total lack of control. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5dc3bec74b71b3d6de379b8c7ffa9baed22a986f19b2b8e1b3a2859a7f94ce11/APT-LIMBO-SCREENCAPS-108.jpg" data-mid="181260252" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/5dc3bec74b71b3d6de379b8c7ffa9baed22a986f19b2b8e1b3a2859a7f94ce11/APT-LIMBO-SCREENCAPS-108.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/93e40b6a8f342acaa3bf182161d7f7e3516fe447e5e7d1bc65f01fc337c43b69/APT-LIMBO-SCREENCAPS-107.jpg" data-mid="181260250" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/93e40b6a8f342acaa3bf182161d7f7e3516fe447e5e7d1bc65f01fc337c43b69/APT-LIMBO-SCREENCAPS-107.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/480e0fd00a8c3e3763bf879d02ef9bd41b19c8babb099cf8cc06c114207e107c/APT-LIMBO-SCREENCAPS-106.jpg" data-mid="181260249" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/480e0fd00a8c3e3763bf879d02ef9bd41b19c8babb099cf8cc06c114207e107c/APT-LIMBO-SCREENCAPS-106.jpg" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Jeff Goldblum is a sweetheart. I worked with him two years in a row in January, close to my Mom’s birthday. The first year we recorded a greeting (to the left) and the second he surprised her with a phone call. https://carlobarreto.com/Concert-Controller Tue, 20 Jun 2023 07:29:46 +0000 CARLO MAURIZIO BARRETO creative https://carlobarreto.com/Concert-Controller Let’s gamify the concert experience. <img width="800" height="1199" width_o="800" height_o="1199" data-src="https://freight.cargo.site/t/original/i/664de618e3f652a741b9b5c17178baaa8121df85fc0d05a4b4b3c4d6f45a9d00/3_800.jpg" data-mid="182645030" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/664de618e3f652a741b9b5c17178baaa8121df85fc0d05a4b4b3c4d6f45a9d00/3_800.jpg" /> <img width="800" height="469" width_o="800" height_o="469" data-src="https://freight.cargo.site/t/original/i/754650aa4d3c0fdf27fb27cd931ed6b7509ef529c0985959e38cb9c72694648b/f_84_2000_800.jpg" data-mid="182645046" border="0" src="https://freight.cargo.site/w/800/i/754650aa4d3c0fdf27fb27cd931ed6b7509ef529c0985959e38cb9c72694648b/f_84_2000_800.jpg" /><img width="1503" height="778" width_o="1503" height_o="778" data-src="https://freight.cargo.site/t/original/i/bd6b9253e1099c599638d6eb13430fb606c2083f072d4a90aa8f798e6c965075/Screen-Shot-2023-06-20-at-1.21.07-AM.png" data-mid="182649070" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/bd6b9253e1099c599638d6eb13430fb606c2083f072d4a90aa8f798e6c965075/Screen-Shot-2023-06-20-at-1.21.07-AM.png" /><img width="800" height="469" width_o="800" height_o="469" data-src="https://freight.cargo.site/t/original/i/5c15b4eb89d7adf60c9a37f7b211f175fda55c183644a8c1713c96341f07d366/dmix_aracde_5_2000_800.jpg" data-mid="182645031" border="0" src="https://freight.cargo.site/w/800/i/5c15b4eb89d7adf60c9a37f7b211f175fda55c183644a8c1713c96341f07d366/dmix_aracde_5_2000_800.jpg" /> Doritos, a brand made for the bold, fearlessly encouraged us to rethink the concert experience and empower fans to have a say in every detail of the show. Choose your character became choose your artist.We took the wristbands all fans wear at shows and transformed them into LED controllers that let concertgoers decide what happens next. We brought this innovation to life, live in concert, at the world’s premier gaming conference E3.Our audience loved the controllers and our line up of artists was bold enough to let it happen, making this a night to remember for all. <img width="800" height="469" width_o="800" height_o="469" data-src="https://freight.cargo.site/t/original/i/7c9631c1a448f8ce028a20732a2af320957868853fac52e053747d52535771e2/dmix_aracde-6_2000_800.jpg" data-mid="182645035" border="0" data-scale="82" src="https://freight.cargo.site/w/800/i/7c9631c1a448f8ce028a20732a2af320957868853fac52e053747d52535771e2/dmix_aracde-6_2000_800.jpg" /><img width="800" height="469" width_o="800" height_o="469" data-src="https://freight.cargo.site/t/original/i/f741d81a2bf41be278b44b38c941a305942aebd010ba1346bc03d20039e5dce3/dmix_fans_2000_800.jpg" data-mid="182645039" border="0" src="https://freight.cargo.site/w/800/i/f741d81a2bf41be278b44b38c941a305942aebd010ba1346bc03d20039e5dce3/dmix_fans_2000_800.jpg" /> <img width="800" height="533" width_o="800" height_o="533" data-src="https://freight.cargo.site/t/original/i/8fb369916ba21a735911089aaf775a111a0a7f367cf540442c1068a24ed5a2bb/image3-copy_800.jpg" data-mid="182645690" border="0" data-scale="90" src="https://freight.cargo.site/w/800/i/8fb369916ba21a735911089aaf775a111a0a7f367cf540442c1068a24ed5a2bb/image3-copy_800.jpg" /><img width="800" height="469" width_o="800" height_o="469" data-src="https://freight.cargo.site/t/original/i/821fc1daa2cc26cf967982b6b0bc7771cb335fa562db5768bea17f7739d674d4/dmix_aracde-2_2000_800.jpg" data-mid="182645034" border="0" data-scale="76" src="https://freight.cargo.site/w/800/i/821fc1daa2cc26cf967982b6b0bc7771cb335fa562db5768bea17f7739d674d4/dmix_aracde-2_2000_800.jpg" /> <img width="2000" height="1173" width_o="2000" height_o="1173" data-src="https://freight.cargo.site/t/original/i/01ababa444d58d06012b4cdf44a3f4aa0124101b39786166c17e55dedf58cc12/g_83_2000.jpg" data-mid="182656882" border="0" src="https://freight.cargo.site/w/1000/i/01ababa444d58d06012b4cdf44a3f4aa0124101b39786166c17e55dedf58cc12/g_83_2000.jpg" /> Steve Aoki has a song called “Cake Face” and enjoys throwing cake at fans in concerts, his fans actually demand it and selected he throw fifteen of them at our show. <img width="2000" height="1173" width_o="2000" height_o="1173" data-src="https://freight.cargo.site/t/original/i/676ea6dd5c537133457b420dbc4afdccc804882b47f5f66ca187256131152c0b/d_arcade-1_2000.jpg" data-mid="182645533" border="0" src="https://freight.cargo.site/w/1000/i/676ea6dd5c537133457b420dbc4afdccc804882b47f5f66ca187256131152c0b/d_arcade-1_2000.jpg" /> We turned the stage itself into a fully functional, giant classic arcade machine. It was truly awesome. In 2016, I co-lead and concepted every aspect of the Doritos concert project at E3 in LA.In 2014, my first Doritos concert experience, I contributed by developing the Bold Challenges fans had to overcome to get tickets to see Lady Gaga at Doritos SXSW Boldstage. https://carlobarreto.com/The-Human-Standard Wed, 02 Nov 2022 15:46:19 +0000 CARLO MAURIZIO BARRETO creative https://carlobarreto.com/The-Human-Standard Emmanuel Acho Utterly Human :60 The Modern Leaders campaignbrought together people with a heightened emotional intelligence that paralleled the LS 500’s empathetic design. Engineered to a higher standard– the human standard. <img width="3200" height="2100" width_o="3200" height_o="2100" data-src="https://freight.cargo.site/t/original/i/d30fed382de3f93768762098da716c0d548a1d4f29e72bece5ff660efa4dba5f/4988A_Human-Standard_Emmanuel_15.5x10_r4.jpg" data-mid="165230832" border="0" src="https://freight.cargo.site/w/1000/i/d30fed382de3f93768762098da716c0d548a1d4f29e72bece5ff660efa4dba5f/4988A_Human-Standard_Emmanuel_15.5x10_r4.jpg" /> EQ &gt; IQ“You need to have a brilliant I.Q. to be a good engineer but to be a leader of engineers, your E.Q. matters more...” &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Victor Cheng, Author Tiffany PhamMore Than Intelligence :30 The Emotional Awareness Sessions We partnered with The Wall Street Journal to create a four-part masterclass on empathy. The series features Dylan Marron, who shares insights and actionable steps to improve modern leaders’ EQ.&nbsp; The long-form above contains Dylan’s introduction and four chapters Building Your Radical Empathy, Leading With Empathy, Mastering Difficult Conversations and Understanding The Other Side.Dylan’s TED Talk, Empathy Is Not Endorse has been viewed by millions worldwide. <img width="1600" height="2100" width_o="1600" height_o="2100" data-src="https://freight.cargo.site/t/original/i/8c334d05c7f8d167dae6829c68fe6c3f5f41fcead824b96adbb99e6fac2fc151/4985A_Human-Standard_Tiffany_7x9.5_r4.jpg" data-mid="165230416" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/8c334d05c7f8d167dae6829c68fe6c3f5f41fcead824b96adbb99e6fac2fc151/4985A_Human-Standard_Tiffany_7x9.5_r4.jpg" />